It seems lately everyone is talking about measuring social media engagement, ROI on social marketing and quantifying the value of audiences (fans, followers, subscribers, connections) and their overall engagement (likes, comments, shares). Too many marketers still place too much value on fans and likes and use them as a metric of social media effectiveness. At some point someone far smarter than I will come up with a revolutionary algorithm that will combine all of these metrics into some quantifiable index that everyone will agree as the basis for measurement. Today however, this does not exist.
Posted by : Jeremy Schell | In : My Philosophy
Let me start by saying thank you to my Mom, Dad and my Grandparents! You raised me and taught me many things and although I am grateful for many of the life lessons (granted I still don’t understand all of them), instilling a sense of courtesy and manors has to be the best. My never-ending ability of sarcasm has to be a close second…..thanks Dad.
The following Social Marketing Guidelines should be considered when promoting yourself or your company on Facebook but also any social marketing platform.
For many years I have been fortunate to work in industries which I greatly enjoy….these include chocolate, alcohol, gambling and tobacco. In full disclosure, I agree, three out of four of these should be regulated and advertising should be measured so that underage persons are properly informed of risks associated with them.